I joined Sierra-Olympia Technologies as a web developer and grew into the role of Marketing Director. During that time I owned all digital marketing operations, website management, social media, analytics, and graphic design. In this time the company transitioned from Sierra-Olympic to Sierra-Olympia Technologies. The rebrand was comprehensive, touching every department and every customer-facing asset, from digital platforms and marketing campaigns to printed materials and beyond. The effort coincided with tripling inbound leads, doubling the social media following, and setting records across YouTube and every major marketing campaign the company had run to date.
The Rebrand
In cooperation with the U.S. Olympic Committee, Sierra-Olympic Technologies underwent a full rebrand, emerging as Sierra-Olympia Technologies. Using the Adobe Creative Suite, I refined the final logo and developed a comprehensive set of brand guidelines that became the foundation for the new identity. From there, the rebrand was rolled out across every touchpoint, marketing materials, internal documents, and departmental assets, ensuring a cohesive and consistent presentation company-wide.
The Website
The domain migration required planning to protect search ranking. After prototyping designs in Figma, I built a custom WordPress theme and plugins, then content with deliberate attention to keyword alignment and messaging. Within 60 days of launch, Sierra-Olympia.com had surpassed the monthly visitors of its predecessor.
Focus then shifted to sustained visitor growth. New blog content was regularly developed and promoted through strategic partnerships, social media, and email campaigns. Lead generation was tracked end-to-end through Salesforce. Keyword tracking strategy was utilized and content was invested in, contributing to sales leads and more than doubling sales during my tenure as Marketing Director.
The results spoke for themselves. Lead generation doubled, social media engagement and follower counts grew at a record pace, and the YouTube channel surpassed 500,000 views.
Blog Content Creation
Social Media and Partnerships
YouTube and LinkedIn served as the primary social platforms, with full ownership of content strategy, channel management, and audience growth. Media and industry partnerships with organizations including Echo Blue Media, Business Oregon, and the Pacific Northwest Defense Coalition, along with a presence at major tradeshows such as Xponential and DSEI, amplified reach beyond organic channels. Within three years, YouTube views surpassed half a million, followers more than tripled, and LinkedIn following doubled.
