GrovTec

GrovTec is a 67,000 square foot machine shop with multiple machine capabilities. I delivered a website showcasing their abilities and specialization in the aerospace and defense industries. In depth content for materials and machinery was created and paired with custom imagery from the shop.

Machining Website

A direct client engagement, GrovTecMachining.com was fully redesigned and rebuilt from the ground up over the course of three months. UX/UI design in Figma, original content creation, custom WordPress theme development, custom Gutenberg block and plugin development, and HubSpot API integration. The site launched in early 2026.

GrovTecMachining.com

Sierra-Olympia

I joined Sierra-Olympia Technologies as a web developer and grew into the role of Marketing Director. During that time I owned all digital marketing operations, website management, social media, analytics, and graphic design. In this time the company transitioned from Sierra-Olympic to Sierra-Olympia Technologies. The rebrand was comprehensive, touching every department and every customer-facing asset, from digital platforms and marketing campaigns to printed materials and beyond. The effort coincided with tripling inbound leads, doubling the social media following, and setting records across YouTube and every major marketing campaign the company had run to date.

The Rebrand

In cooperation with the U.S. Olympic Committee, Sierra-Olympic Technologies underwent a full rebrand, emerging as Sierra-Olympia Technologies. Using the Adobe Creative Suite, I refined the final logo and developed a comprehensive set of brand guidelines that became the foundation for the new identity. From there, the rebrand was rolled out across every touchpoint, marketing materials, internal documents, and departmental assets, ensuring a cohesive and consistent presentation company-wide.

The Website

The domain migration required planning to protect search ranking. After prototyping designs in Figma, I built a custom WordPress theme and plugins, then content with deliberate attention to keyword alignment and messaging. Within 60 days of launch, Sierra-Olympia.com had surpassed the monthly visitors of its predecessor.

Focus then shifted to sustained visitor growth. New blog content was regularly developed and promoted through strategic partnerships, social media, and email campaigns. Lead generation was tracked end-to-end through Salesforce. Keyword tracking strategy was utilized and content was invested in, contributing to sales leads and more than doubling sales during my tenure as Marketing Director.

The results spoke for themselves. Lead generation doubled, social media engagement and follower counts grew at a record pace, and the YouTube channel surpassed 500,000 views.

SierraOlympia.com

Blog Content Creation

MWIR vs LWIR

What is FOV & IFOV

What is a micron?

What is a microbolometer?

Methane emissions compliance

Tunnel Five Fire

A Basic Explanation of Slant-Range

What is F-Number?

MWIR System Reliability

Night Vision vs Thermal Vision

Helping Landfills Monitor Methane

Social Media and Partnerships

YouTube and LinkedIn served as the primary social platforms, with full ownership of content strategy, channel management, and audience growth. Media and industry partnerships with organizations including Echo Blue Media, Business Oregon, and the Pacific Northwest Defense Coalition, along with a presence at major tradeshows such as Xponential and DSEI, amplified reach beyond organic channels. Within three years, YouTube views surpassed half a million, followers more than tripled, and LinkedIn following doubled.

UCLA

When UCLA updated their brand it meant rebuilding UCLA.edu, and many of their sub-domains. As Sr. Frontend Developer and Team Lead of the Digital Team for Strategic Communications, I lead the rebuild of the some of the University’s highest level domains, and played a major role in development of the official UCLA design system for cross-campus use. A major focus in all my work at the university was ADA compliance. All work created was a minimum WCAG AA standard.

WCAG AA

Accessibility, WCAG Audits, Fixes, Trainings

Community

Public Pull Request Reviews, Fully Documented Websites

Web Development

Laravel, SCSS, JavaScript, React, Webpack

CMS Management

WordPress, Drupal

Hosting

AWS (EC2, S3), Pantheon, Acquia

Design

Figma, Photoshop

Gateway UCLA.edu

UCLA.edu is the gateway to all university websites. Its purpose is to advance the public mission, values, and priorities of UCLA. This domain sets the standard for all subdomains and is the most visited URL on campus. I led the team that built UCLA.edu from the ground up to support the universities current brand. It was the first major domain on campus to be built using the Web Components library.

UCLA.edu

Admissions Website

UCLA is the most applied to school in the United States. Each year, it receives a record number of applications from prospective students. At the time of launch, it was the first website on campus to receive a perfect score from the Disabilities and Computing Program. The admissions website exceeded the required WCAG AA standard and achieved AAA status without compromising the high quality design.

Admission.UCLA.edu

web components

UCLA’s design system was created so faculty, staff, and students could quickly design and develop digital applications, without wasting time making decisions about spacing, color, font choice, or starting from scratch. I led the team that built version one of webcomponents.ucla.edu for distribution across campus.

WebComponents.UCLA.edu